Casey Hodgin
Coca-Cola
Link: http://www.adweek.com/adfreak/here-are-25-sweet-simple-ads-coca-colas-big-new-taste-feeling-campaign-169075
Coca-Cola used paid media to put together a string of several new commercials with the tagline “Taste the Feeling”. These commercials seem to be directed towards the younger demographic of soda drinkers as a lot of the actors depicted in the commercials are younger adults engaging in younger activities. I think Coca-Cola is doing this to try and associate their product back with younger adults, I have sensed a strong push for a healthier lifestyle within the younger demographic (drinking water, tea, and coffee instead of soda or other sugary drinks), this explains their decision for this campaign.
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