Coca-Cola: “Taste the Feeling”

Casey Hodgin


Coca-Cola used paid media to put together a string of several new commercials with the tagline “Taste the Feeling”. These commercials seem to be directed towards the younger demographic of soda drinkers as a lot of the actors depicted in the commercials are younger adults engaging in younger activities. I think Coca-Cola is doing this to try and associate their product back with younger adults, I have sensed a strong push for a healthier lifestyle within the younger demographic (drinking water, tea, and coffee instead of soda or other sugary drinks), this explains their decision for this campaign.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s