Coca-Cola changed their tagline from “Open Happiness” to “Taste the feeling”. They also created six videos posted on YouTube and a ton of print ads. The brand is trying to reach teens and young adults. This new campaign helps show that Coca-Cola is there for you in everything you do and everything you’re going through as well as it helps you connect with people in your life. I think that it makes sense for the brand to do this in it lets people connect emotionally to the brand and the product. The videos and print ads are both owned media, and the buzz and talk that this campaign gets on different sites like adweek is earned media.