Macy Kovarik

My USPS mobile App

   Today’s media is centered on our mobile devices. With the recent updates in mobile technology, our lives and media has quickly adapted to the domination of mobile technologies. The United States Postal Service is no exception to this. I was just recently able to witness this firsthand. With the beginning of a new semester, like many other college students I ordered my books online. After missing the deliveryman multiple times, I was introduced to a new mobile app called My USPS. This app allows its users to manage their packages through notifications, tracking and even allows special delivery instructions. I think this app has a broad target audience encompassing a variety of demographics, but essentially, it is targeting people like myself that do a good amount of online shopping. The app makes it easy to track multiple packages and find specifics about their delivery. With the decline of “snail-mail” today due to the new updates in technology, I think this was a smart move for USPS. They took the updates in technology and decided to use it to their advantage. The USPS mission statement is, as stated on their website, “The Postal Service shall have as its basic function the obligation to provide postal services to bind the Nation together through the personal, educational, literary, and business correspondence of the people. It shall provide prompt, reliable, and efficient services to patrons in all areas and shall render postal services to all communities.” I believe the second sentence highlights their services that are further strengthened through the creation of the My USPS app. In conclusion, this example of owned media makes using USPS quick and easy for their customers through their mobile phones and right at their fingertips!

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