Totino’s partnered with Timan & Eric to produce different advertising for Pizza Rolls. Tim and Eric produced an online commercial that was in the style of their other videos. The group they were trying to reach people in their mid-20s to mid-30’s. Totino’s was solving the problem that kids eat Pizza Rolls. By using the video and podcast to entertain customers they help get their product sold. They were able to do this with their brand because it was already seen as fun. The video is an example of paid media because they sponsored by Totino’s. What they gained was earned media from people enjoyed them.