Benjamin Burbine http://droga5.com/work/decode-jay-z/ Bing decided to work with rapper Jay-Z during the time of his autobiography “Decoded.” Droga5 helped … More
Month: January 2016
Kill The K-Cup Campaign
https://www.youtube.com/watch?v=uRGiGbX9lIo At the start of 2015, a company by the name of TerraCycle created the Kill The K-Cup campaign. TerraCycle … More
Mercedes-Benz – Take the Wheel
Mercedes-Benz Take the Wheel https://vimeo.com/81342429 Mercedes-Benz created this campaign to reach out to Generation Y. Their brand appealed to people … More
Volvo XC90
Ty Wiley http://www.ispot.tv/ad/ALUO/2016-volvo-xc90-our-idea-of-luxury-song-by-avicii Volvo has created a campaign to show their new technology in their luxury vehicles. Self-driving cars are … More
Ford’s “FordPass” App – Blane Cropp
Partnering up with ParkWhiz and Parkopedia, Ford created a free application for smart phones called “FordPass” to help users locate … More
Red Bull: Signature Series
Red Bull is the highest selling energy drink in the world. Red Bull has created it’s own YouTube channel that … More
Coca Cola – Friendly Twist
Abby Burt http://www.adweek.com/news/advertising-branding/ad-day-coke-designs-friendly-bottle-can-only-be-opened-another-bottle-157988 Coca-Cola created a campaign for college students on their first day of classes. They were offered a … More
GEICO
In March of 2015 GEICO came up with a non-irritating way to advertise with a YouTube preroll. Using a sense … More
Coca Cola – Share a Coke
Matt Kortum Coca Cola – Share a Coke https://www.youtube.com/watch?v=HUzPwIP9BqE Coca Cola created a campaign to engage consumers by having people’s … More
PBS Teams Up-Haley Scanlan
Haley Scanlan Blog Post http://variety.com/2016/tv/news/pbs-npr-2016-presidential-election-programming-1201682225/ PBS is teaming up with NPR for the 2016 elections. The campaign/partnership includes new … More
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