Goldenrod Pastries is a boutique pastry shop located in Lincoln, Ne. They create the most beautiful birthday cakes, wedding cakes, cupcakes, cookies, and pretty much any other pastry your sweet tooth is craving. Goldenrod also focuses on catering to the vegan, dairy-free, and gluten-free diets. Goldenrod does an amazing job updating the social media that they have with gorgeous photos of their products. It wasn’t until earlier this year that I heard of Goldenrod Pastries and very few of my friends knew of this business. I think that Goldenrod needs to expand its reach and connect with more people at an event. My idea for their earned media would be to go to a Husker basketball game to connect to a large range of ages – from adults to college students and even younger. Goldenrod would create husker cookies and give them out for free. Each cookie would have a coupon wrapped inside. On the coupon it would explain that the only way you could use the coupon is if you could show that you took a picture with your Husker cookie and tweeted it using the hash tag #GoldenrodPastries. The goal of this would be to raise more awareness of the company in Lincoln and to show people how wonderful the products are.