By Cara Oldenhuis
Honest Abe’s Burgers and Freedom is one of the most popular burger joints in Lincoln. The unique menu of burgers combined with the fun, casual atmosphere makes it a must-eat place for any foodie in town. Honest Abe’s popularity has grown so much in recent years that the restaurant just opened its second location in downtown Lincoln.
While downtown residents are thrilled that they no longer have to trek to the other side of town for an Honest Abe’s burger, many people outside of downtown aren’t aware that the second location even exists yet. Honest Abe’s has also done little to promote their new location.
My idea to generate earned media for Honest Abe’s would to be implement a “create a new burger campaign”. The restaurant would host a contest where customers could submit an idea for a new burger to be placed on Honest Abe’s permanent menu downtown. The winner of the contest would win free meals for a year or something else equivalent. By creating user-submitted ideas, Honest Abe’s would be able to create earned media buzz around the new downtown Lincoln location.