Love Your Melon was created in an entrepreneurship class at the University of St. Thomas in St. Paul, Minnesota by two friends, Zach and Brian. Every hat that is purchased another goes to a child that is battling cancer. The two friends wanted to help make the kids more comfortable by providing beanies to the kids battling cancer. Love Your Melon only uses Facebook, Instagram and Twitter to spread the word about their beanies. They encourage everyone to post photos of them with their beanies and even use the #loveyourmelon. Also when you receive your hat you get a bracelet to wear as well as a decal that you can put wherever. (Mine is on my computer) Love Your Melon uses their social media to promote their beanies and spread the word on how to purchase these beanies also encouraging people to wear them and post them on their social media. As the picture above shows Ashton Kutcher and Mila Kunis (celebrates) wearing Love Your Melon beanies promoting the brand at no cost.