A local health club based out of Lincoln Ne. I think I would be a great idea for a health club/gym to offer an app or maybe just join up with an existing app to allow members to share their workouts with friends on social media. This sharing would of course create earned media for the brand but if the gym expanded on the app it could also act as a workout database to add more value for the members who choose to use the app. The gym could use the data the members share on social media to create future advertising to draw in future members or it could put up live leader boards in each gym to encourage competition between members and create a community within the club.
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