Abigail Burt- Earned Media
Netflix has recently reported that they are to be bringing back the last season of ‘Gilmore Girls’. This show has been beloved by many young women across the US, with most being disappointed with the series finale and last season’s performance. So Netflix has agreed to bring back the show and air four new 90-minute episodes to bring peace in our minds of what happened to Rory Gilmore and the rest of the Gilmore Cast. Netflix hasn’t only signed on ‘Gilmore Girls’, but has brought back many shows for more viewing pleasure like ‘Arrest and Development’ and the closest to reach the screen again will be ‘Fuller House”. The announcements of these shows has brought Netflix more than enough buzz with multiple shares and likes on articles done over social media. Netflix played a smart move in dropped certain trailers for each show when they notice that the excitement has calmed down, just as a reminder of how close these beloved shows are to being screen. I believe that the audience they are trying to reach are the current customers who casually watch Netflix here and there, and the prospectors of Netflix. Reason being, these exciting shows may cause them to sign-up to watch the new and real ending of the ‘Gilmore Girls’.