World Wildlife Fund – #LastSelfie



The WWF used Snapchat as a platform to reach millenials. They sent out nine second Snapchats to their followers of images of endangered species. Their idea was that these endangered species could disappear from our planet as quickly as a Snapchat. Each photo had a message on it explaining that it could be the last time that animal would be seen and to take a screenshot. The screenshots then appeared on 5,000 different tweets within the next eight hours, and viewed on 6 million timelines. Within the next week the tweets reached 120 million users. The campaign helped raise awareness and helped the WWF reach its monthly donation goals in only 3 days. It also led to a rise in the amount of animal adoptions throughout WWF’s website.

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