A Novel Idea has been a staple to downtown Lincoln since 1991. It has been featured as a Jeopardy question and one of the better brick-and-mortar bookstores in the city. It is also know for the cats that they have in the store. I feel that the store could use more earned media to help boost business. A way that could get more people into the store would be to get the word out about what they have. This could be done by doing two things. First would be to have the employee recommended reading list place in the Student Union to have people know what different kinds of books they have. Second would to put pictures of their cats on social media. There are a lot of people who love cat photos so there would be incentive to go to the store and check out both the cats and the books.