Restricted Bling

During this years Super Bowl T-mobile released a 30-second advertisement titled “Restricted Bling”, starring famous rapper Drake. This ad shows Drake in his famous music video “Hotline Bling”, but the video is abruptly stopped by the phone commercial executives. The executives go on to tell him how to work in the phone companies hidden fees into the songs lyrics (depicting how other phone companies deceive you). Through this ad T-Mobile is trying to address they have no hidden fees. The target audience for this ad is consumers part of other phone providers who could feel deceived by hidden fees. T-Mobile took on this idea of hidden fees and incorporated the humorous Drake music video “Hotline Bling” that we have all learned to love. Through this ad T-Mobile generated a massive amount of earned media. With the previous amount of attention to Drake’s music video, T-mobile used the perfect opportunity to associate its brand along side it. In hopes that whenever someone hears the song they will think of T-mobile in its memorable commercial. drake-tmobile

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s