Skate for Change is a lot more than just skateboarding. It is a nonprofit organization which empowers youth skateboarders to help Lincoln’s local community. Youth participating skate through downtown Lincoln giving to the homeless. They give anything from food and water to hygiene kits and socks. Skate for Change has generated a mass amount of earned media. Starting in Lincoln, Skate for Change now has 80 chapters worldwide including Brazil, Canada, Japan, Tanzania, Bosnia, and Chile. Why is this organization so successful? Because of just how easy it is. Giving water and food to the homeless is easy if you’re doing with 20 of your friends. This organization is more than just giving to the homeless. It also teaches young people how to help the community at a very young age.