Taco Bell’s Instagram by Jesse Osterbuhr

Taco Bell uses Instagram in a very clever way which helps promote their new and classic products while simultaneously gaining customer interactions with the brand! This is a form of advertising known as Owned Media, which is a brand-controlled touchpoint that is. Taco Bell is using Instagram as a brand-controlled touchpoint, or in other words, Owned Media! They are currently using their brand’s Instagram page as a way to showcase new products, and promote the Taco Bell brand. Taco Bell’s Instagram account is an excellent example of Owned Media because they are essentially marketing to the younger crowd at no cost (excluding paid promotional posts). This example of Owned media is a great way to reach the younger generation because a high percentage of millennials use Instagram everyday!