Most companies/brands out there stay simple and only create a company website, social media pages and maybe a blog. … More
Month: February 2016
Red Cross Connect
By: Macy Kovarik Even after the steady support of current blood donors, the growing demand of blood donations left Red … More
Dawn Saves Wildlife
By: Kourtney Muller In 2011, Dawn dish washing soap created a campaign not only to get consumers to buy their … More
Show Yours – #mycalvins
By: Kourtney Muller Calvin Klein’s brand purpose is all about providing a modern, comfortable, and proactive design. In 2013, … More
Kardashian & Jenner Apps
Keeping Up with the Kardashians had an on-going massive growth in their viewership throughout the years. With their fame, they … More
“Bud Light Living” campaign
In May 2014, Bud Light launched a campaign called “Bud Light Living”. It adds value to their target audience, who … More
Oral-B improves brushing with app
By: Bridget Anderson Oral-B has a long-standing brand purpose to provide everyone with the best tools for excellent dental hygiene … More
Kylie Cosmetics
The youngest entrepreneur of the Kardashian Jenner family has recently created her own line of liquid lipsticks that she calls … More
Share a Coke Campaign
Coca Cola started up what is called a Share a Coke marketing campaign. It consisted of printing people’s names on … More
Target’s Holiday Wish List App
By: Bridget Anderson Article Link: http://0-www.warc.com.library.unl.edu/Content/ContentViewer.aspx?MasterContentRef=8823a9a8-4da9-4fad-b8cd-78bdf8a2de5b&CID=A105381&PUB=MMA-SMARTIES Target’s brand purpose is all about offering its customers everything they need at an … More