Reagan Bergen The American Red Cross created a campaign called the “Babysitting Basics”. This campaign was promoted by paid PSA … More
Month: March 2016
Burger King’s Angriest Whopper – Brian Snodgrass
“The Angriest WHOPPER® sandwich consists of savory flame-grilled beef, piled high with thick-cut bacon, American cheese, iceberg lettuce, tomatoes, angry … More
Engineering Sustainability: UTEC’s Air Purifying Billboard
By Alexandria Marx UTEC The University of Engineering and Technology in Peru utilized a unique billboard to attract students to … More
What Does a Rock Climbing and Toyota Have in Common?
Toyota built a real climbing wall in downtown New York City that advertises the newly redesigned Toyota RAV4 Hybrid. The … More
Scanlan Windows to the World
Here is the example of paid media using social media. The company is my parent’s photography business. I am … More
this is my time: YORK UNIVERSITY
York University crafted a campaign called, “This is my time”. The campaign focused on reshaping the perception of York University … More
YMCA
In this blog post I wanted to talk about the YMCA. I’ve always liked the Y and recently they’ve been … More
ALS Foundation Netherland’s “I Have Already Died” campaign
ALS Foundation Netherlands came up with a plan to show how merciless the disease it through their “I have already … More
Wounded Warrior Project
During the 2013 Super Bowl the Wounded Warrior Project ran their “CBS Cares” TV spot. While watching this … More
Adidas-Speed Campaign
By: Ty Wiley For the last two years, Adidas has launched a paid media campaign promoting their football cleats. Every … More
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