BuzzFeed – Brian Snodgrass

BuzzFeed’s Facebook page is a good example of owned media. BuzzFeed doesn’t strictly “own’ their Facebook page, but they do control their page with the content that they provide, and they don’t have to pay for basic usage. BuzzFeed, for those that don’t know, is an Internet media company based on the east coast in New York City. BuzzFeed is a self described “social news and entertainment company.” They focus on digital media and digital technology in general in order to provide “the most shareable breaking news, original reporting, entertainment, and video.” Their slogan is “The Media Company for the Social Age.” With that being said, their target demographic is probably males and females between the ages of 18-30. BuzzFeed’s last Facebook post was on Sunday night, which features a GIF of Leonardo DiCaprio, winning his first Oscar. The GIF was viewed 16 million times, and has 217,362 shares on Facebook alone in just two days. Every time someone views that GIF or watches it, they see the BuzzFeed logo. Their owned media content turns into earned media. This is how all of their content works on their Facebook page regardless of what the topic or subject is.



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