The brand MasterCard was having a hard time connecting or staying connected with their customer so they needed to find a way to reconnect with them. The idea to fix their problem started with owned media. According to the article, “MasterCard partnered with well-known neighbourhood merchants and developed a campaign mapping their locations and attractions and distributing this information through local businesses and markets.” With help MasterCard started a campaign that included content and merchandise through their owned media. They put this campaign all over their website, social media and held PR events. With this owned media their increased brand perceptions by over 100%.
I am a senior at the University of Nebraska-Lincoln majoring in Advertising and Public Relations with a minor in English, and a concentration in Women and Gender Studies. What sets me apart is that I'm dedicated to what I'm working on. I bring a positive attitude, and an open mind that likes to work with others and hear their opinions. I am very outgoing that likes to get to know people on a personal level. I have a strong desire to learn new things everyday and work hard.
View all posts by MikaylaCruickshank
oepediadotcom 