By: Anne-Marie Schneider
Runza is a local fan favorite in the Midwest. This may be because you can get it anywhere else or because people really do enjoy the food. Between people who love Runza there are stories about taking Runzas to family out of the Midwest or instantly missing it as soon as you leave. Runza recognized these types of stories being a thing between lots of Midwesterners so they created the Runzatic Hall of Fame. They made it a possibility for its customers to post their Runza stories and the best ones are posted to the wall. I think this is a great way to use their owned and earned media. It allowed the customers to interact with the company more but also Runza fans all around. This created a buzz around the fans and made them enjoy Runza more because they felt more apart of the community.