Hyundai and The Walking Dead

 

 

Hyundai decided to create an app using The Walking Dead: Chop Shop to get people into their brand. The apps is a game that allows people to build a vehicle and try to survive. This was done because even though Hyundai was doing well as a brand overall the demographic of millennials. The Walking Dead is one of the largest shows on cable and was a good way to generate interest for the brand.  It was so effective that they were able to generate more buzz than their last app they created.

 

http://0-www.warc.com.library.unl.edu/Content/ContentViewer.aspx?MasterContentRef=ee5eeadc-a986-4850-a41b-7b35fc0e8630&q=app&CID=A104637&PUB=CANNES

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