Capital One March Madness Campaign

By: Benjamin Burbine

With March Madness being back, so is Samuel L. Jackson, Spike Lee, and Charles Barkley. These three have been at the center of the past few years Capital One March Madness commercials. Capital One came up with a few clever and funny advertisements that three key hit on the mark. It leaves the audience thinking of Capital One in a positive light.

This is a great form of paid media because they use three hilarious spokesmen in order to deliver a message at a key time in television. With half the country watching March Madness, Capital One really gains quite a bit from having these three men at the forefront of their paid advertisements.

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