“Break free of annual contracts, surprise fees and TV that ties you down. With PlayStation™Vue get the TV you love – over 100 of your favorite channels, now including ESPN, Disney and more.” PlayStation and this Vue product are targeted to gamers of all ages. I recently just canceled my Time Warner account and got PlayStation Vue. It’s probably the best decision I have ever made. Even if I still get my Internet through Time Warner, the Vue will cut my yearly cable bill by roughly $540. I purchased the Core Slim package and it has all the channels I normally watched, including the Big Ten Network, and all of my other sports channels. The reason why PlayStation has come out with the Vue is because cable bills are ridiculously high and they want to keep more cash in their consumer’s wallets. The absolute best thing about this is that it goes by a month-by-month basis. If you’re a college kid then this is perfect for you. You don’t have to sign a contract, or worry about fees, or equipment charges. You only pay for the service, which is significantly cheaper than any cable or satellite provider in Lincoln. You can pay for the service one month, and after that 28-31 day period in the given month, it will ask you to renew your package. If you don’t want to renew your package because you can’t afford it that month, or for whatever reason, you don’t have to. You can also pay several months in advance if you want. It’s like basically like pre-paid cable. If you’ve ever had a pre-paid phone then this is exactly the same concept. It’s a smart way to do cable TV and the most affordable. The most expensive package is the Elite Slim at $44.99. You’d be paying over $80 for the exact same channels at Time Warner. My monthly bill (including internet) went from $110 to $65 by switching to the PlayStation Vue. This is something I would recommend to anyone. Below is one of the many commercials that PlayStation has released to help promote the Vue. PlayStation has also done a lot of billboard advertising, display advertising, online displays, and magazine advertisements to help promote the Vue. All of these are forms of paid advertising.