By: Benjamin Burbine
Regent University is an online college that has recently done really well in recruitment for online graduate program students but they wanted to do more. They wanted to recruit more undergraduates for their many online majors. Regent teamed up with Tocquigny to help create some buzz about the University. They started by coming up with many displays, figuring this would be the best way to get committed students. Once they heard some interest they would do some tests to see what type of applicant typically ends up attending Regent University.
This form of paid media ended up paying off well for Regent University. They were able to gain popularity with the online collegiate market. They saw a huge boost in enrollment =. So when they were already booming, they decided to use paid media and they were able to grow even more.