Steve Harvey and T-Mobile

By: Anne-Marie Schneider


With Steve Harvey’s recent popularity from incorrectly announcing Miss America 2016, T-Mobile decided to use him to make a joke out of Verizon’s “Ball drop” commercial. Verizon earlier made a commercial that dissed T-Mobile and their facts. T-Mobile recreated the same commercial with their true facts. This did this by having Harvey say “Verizon got it wrong! Yes! Not me!” This commercial aired during the Superbowl and because of its comedic presence it got third among the top ads played during the game. T-Mobile was smart to get Steve Harvey to do this because not only would it help their sales but they had a good chance of getting Harvey to do it so he could in a way ‘redeem’ himself and win the public back.

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