Traditional Meets Innovative

By: Macy Kovarik

The University of Bristol created an interesting spin on traditional out-of-home media. The university created the iconic Clifton Suspension Bridge (the symbol of the city of Bristol) for its billboard, hiding the QR code within the bridge’s form. This attracts attention that the typical white and black, two-dimensional square couldn’t.

The university is targeting prospective students and this interesting billboard separates itself from its competitors. Generally, higher education is known for their dull, conventional advertising. This unique billboard is different enough that it catches the attention people passing by.

The billboards were placed in Birmingham New Street station and Paddington. London Paddington was chosen as the University wished to target the large diverse audience that travels through the station.

Custom designed QR Code spans billboards promoting the University of Bristol



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