‘Hotline Bling’ (Cha-Ching) ft. Drake and T-Mobile

By: Shanel Atwood


There’s no doubt that Drake’s popular and comical  T-Mobile commercial was a hit during the big Super Bowl game this year.  The commercial features his most popular and recent song, at that time, called “Hotline Bling.”  By having T-Mobile incorporate this popular song into one of their own commercials to promote their brand, was a very smart move on their end. In the commercial, it starts out as Drake dancing as if he is in his ‘Hotline Bling’ music video.  His moves in his music video was also a big subject all over social media.  He also makes funny puns and jokes regarding his song lyrics and the T-Mobile brand.  This is the second year in a row that T-Mobile has paid a celebrity to promote their brand during the Super Bowl.  They’ve made very smart decisions on which celebrity to pick based on their current popularity status.  Last year they picked Kim Kardashian and had her take ‘selfies’ with a phone of their brand.  T-Mobile is making some smart, paid moves at the right time.

Here’s a video of Drake T-Mobile Commercial: https://www.youtube.com/watch?v=iMWzX0RC7f4

-Shanel Atwood



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