In a recent commercial by Samsung, their celebrity of choice, Lil Wayne, bathes his water-proof S7 in champagne followed by dipping it into a fish tank to show off its capabilities. Samsung has released an assortment of commercials featuring Lil Wayne that show the variety of features that are available on their new flagship phone. Personally, I think all of these ads are hilarious because it’s almost unlike Samsung to choose a celebrity like Lil Wayne to feature in their commercials and each time he gives a flair of his own personality while also highlighting key features of the S7. This commercial, along with the others that are similar, have blown up on social media and are earning the brand much deserved earned media.
http://www.theverge.com/2016/3/11/11207070/lil-wayne-samsung-galaxy-s7-champagne-commercial
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