Impact BBDO in collaboration with the human rights organization, Reprieve, developed an awesomely campaign that aimed at stopping drone strikes as they have attributed to more than 3,500 civilian deaths in Pakistan since 2004. With a limited budget of $1,500, they blew up a giant poster of a child and put it in a field in Pakistan that would be viewable by Drones flying over and would cause their pilots to reconsider the consequences of their button push. This simple but effective paid media ad brought in $182 million in earned media and cause negative publicity in the US and raised awareness of the International Court of Justice. This ad shows how a simple idea can have an outstanding impact around the world create change.
A giant art installation targets predator drone operators
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