By: Cody Nagel
What did the brand do?
Presidential candidate Hillary Clinton recently started co-hosting a podcast.
Who do you think the brand is trying to reach?
Hillary is trying to connect with voters.
What audience problem it’s trying to solve; value it adds to consumers.
This podcast will add convenience to voters. It also adds an entertainment value as she talks about her experiences of running for president.
Why it makes sense for that brand to do?
Early in her campaign, Hillary struggled to open up to potential voters. She didn’t seem like the kind of person everyday Americans could connect with.
Whether it most closely resembles/ primarily involves owned, earned or paid media.
Because this is a podcast, this resembles owned media.