By Corey Guy
-The brand created a chalkboard on a house with many lines saying, “Before I die I want to_______” so people can write in what they want to do in life before they die.
-The campaign is ultimately for people contemplating death.
-It’s trying to make us stop and think about what really matters in life and what we want to get out of it.
-This campaign makes sense because it allows people stop and think about what they really want to do and what life is really about.
-It most closely resembles owned media and also incorporates earned due to people sharing pictures of the chalkboard on social media.
(Owned Media, Earned Media, Social Responsibility, Life, What Really Matters)