Before I Die

By Corey Guy

-The brand created a chalkboard on a house with many lines saying, “Before I die I want to_______” so people can write in what they want to do in life before they die.

-The campaign is ultimately for people contemplating death.

-It’s trying to make us stop and think about what really matters in life and what we want to get out of it.

-This campaign makes sense because it allows people stop and think about what they really want to do and what life is really about.

-It most closely resembles owned media and also incorporates earned due to people sharing pictures of the chalkboard on social media.

(Owned Media, Earned Media, Social Responsibility, Life, What Really Matters)

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