By Kyle Danielson
That Diner Feeling: How Denny’s Became A Weirdly Successful Content Marketer
Denny’s has been using their twitter account to further their brand personality as the wild card place to get dope breakfast food and it has been awesome.
The brand is trying to reach people with an offbeat sense of humor, who also loves breakfast food. I’m thinking millennials are the target audience, and as one of them, I think they are doing a great job.
Their twitter adds the value of entertainment. I don’t follow nearly any brands on twitter, most of them just tweet about some new product that I don’t care about and just annoy the heck out of me. Denny’s doesn’t tweet about Denny’s products, they tweet about the most random stuff on Earth and it is hilarious. That kind of stuff wins respect in my book.
It makes sense for the brand because everyone knows what Denny’s is, it’s not the nicest place to get breakfast food, it’s the place you go to because it’s late at night and you wanna get a grand slam (a bunch of food for pretty cheap) and watch drunk/high people make fools of themselves at the booth across the room from you. That kind of scene needs a social media presence that is just as amusing.
This one lies under owned, since it is their twitter account, although you could give it some earned because they get a hefty amount of retweets on each of their posts.
One of the better brand twitter’s to ever exist in my opinion.
(Owned, Earned Media, Entertainment, Dennys, Twitter)