Donate Life

By Mardi Olson

Brand Purpose:
To encourage people to register as organ donors in order to save more lives.

This ad shows how one organ donor can save many different lives.

This ad is aimed towards those who aren’t currently registered as organ donors.

I found this ad on and has been in magazines around America.

There has always been a shortage of organ donors in America so it makes sense for the "Donate Life" campaign to make this ad. It is showing how you can really make a difference in someones life just by registering to be an organ donor.

(paid media, donate life, America, Adeevee)

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