Donate Life

By Mardi Olson

Brand Purpose:
To encourage people to register as organ donors in order to save more lives.

What:
This ad shows how one organ donor can save many different lives.

Who:
This ad is aimed towards those who aren’t currently registered as organ donors.

Where:
I found this ad on adeevee.com and has been in magazines around America.

Why:
There has always been a shortage of organ donors in America so it makes sense for the "Donate Life" campaign to make this ad. It is showing how you can really make a difference in someones life just by registering to be an organ donor.

(paid media, donate life, America, Adeevee)

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