By Megan Sharp Save The Children created one of the most powerful social media campaigns of the year in 2014. … More

The Anti-Cruelty Society: One person away from home By Conner Wolff Brand Purpose: Find a way to give the animals … More

By Alonzo Knight What did the brand do? Go Pro decided to capitalize on the internet’s love of cats by … More

By Alonzo Knight What did the brand do? The non-profit company called “Save the Children” put together a very compelling … More

By Megan Sharp In 2016, Dove created the hashtag #MyBeautyMySay. Women use it to tell a story about themselves that … More

Tigerair Australia: Infrequent Flyers Club By Conner Wolff Brand Purpose: Behavioural Objective: Reduce the 59% of Australians who rejected the … More

By Ory Wickizer http://adage.com/article/digital/google-p-g-coalition-police-web-ad-standards/305875/ · What the brand did Google, Washington Post, and several other organizations are trying to combat … More

By Ory Wickizer http://adage.com/article/campaign-trail/hours-skittles-distances-donald-trump-jr/305922/ · What the brand did Skittles reacted to Donald Trump Jr.’s tweet by issuing a statement … More