Oreo: Oreo Eclipse
By Corey Guy
-The brand used digital billboards to mimic the exact movements of the last solar eclipse by using an Oreo cookie as the sun and moon.
-The brand is trying to reach millennials by using digital media to get their attention while the solar eclipse was happening.
– Oreo is trying to use a natural happening as a way to advertise the brand by tracking the real life movement of the sun and moon.
-It makes sense for the brand to do this because an Oreo is the shape of a circle just like how we see the sun and moon from earth. Oreo used #OreoEclipse while it was going on and using the tagline “You won’t have to wait 11 years for the next one.”
-This campaign most closely resembles paid media since the brand using digital billboards and print advertising.
(Paid Media, Oreo Eclipse, Solar Eclipse, Digital, Print)