By Conner Wolff
Why: Raise awareness of breast cancer and promote self-testing.
Who: Women over 25
What: MACMA created an online ad to show women what they need to do when they self-test for breast cancer. They faced problems with censorship of female breasts, so they used a shirtless male to demonstrate the technique. Online ads were chosen because women are very likely to watch these types of videos on their phones.
Where: Paid Media – Online Ad
(Breast cancer, Self-test, Online, Paid)