MACMA: Man Boobs 4 Boobs

By Conner Wolff

http://metro.co.uk/video/ad-uses-man-boobs-teach-women-cancer-1285276/?ito=vjs-link

Why: Raise awareness of breast cancer and promote self-testing.

Who: Women over 25

What: MACMA created an online ad to show women what they need to do when they self-test for breast cancer. They faced problems with censorship of female breasts, so they used a shirtless male to demonstrate the technique. Online ads were chosen because women are very likely to watch these types of videos on their phones.

Where: Paid Media – Online Ad

(Breast cancer, Self-test, Online, Paid)

http://metro.co.uk/2016/04/22/ad-campaign-use-man-boobs-in-video-to-show-women-how-to-spot-breast-cancer-5832194/

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