By Conner Wolff
Why: Promote Tecate beer brand using comedy to entertain and provide awareness to the audience.
Who: Viewers of Fox News and Spanish Language Networks
What: Tecate created an ad that makes light of Trumps proposal to build a wall at the border. Instead of an imposing wall meant to keep people out, the wall is just high enough to party and rest a beer on.
Where: Paid media – TV
(Paid, TV, President, Debate, Trump, Election, Tecate, Beer)