University of Moncton Uses Kissing to Gain New Students

By Morgan Swartz

Why?

The University of Moncton wanted to increase the amount of students/applicants they have

Who?

The audience is current and prospective students. With current students they want them to stay at the school and with prospective students then want them to want to come to the University of Moncton.

What?

University of Moncton in Canada aired a recruitment commercial that featured a couple making out in a library. The university is in bilingual New Brunswick and the commercial focuses on French. There are many benefits for using television. The biggest one being the amount of people you can reach with it. This ad was clearly effective as applications grew 22% after the campaign ran. It obvious resonated with the potential students and had a strong entertainment value.

Where?

This commercial most likely aired locally and was posted to the internet and gained a lot of attention and even had some controversy. The commercial paid off, as it recently won an award.

(Paid, University of Moncton, Commercial, College)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s