Share a Coke

By Hannah Pachunka Coca Cola wants people to talk about their product. Soda companies are struggling lately because people don’t … More

Earned media

By: Michaela Stuart

By: Michaela Stuart

By Jazmin Nelson http://heidicohen.com/earned-media-examples/ #33 Brand Purpose: A division of the Ford Motor Company brand, Lincoln sells luxury vehicles, including … More

By Jazmin Nelson https://marcelagara.wordpress.com/statement/planned-parenthood-earned-media-campaigns/ Brand Purpose: What: A third party took video at a Planned Parenthood rally and pieced together … More

On Friday, October 28, 2016 4:11 PM, Morgan Dworak <morgan.dworak@yahoo.com> wrote: By Morgan Dworak

By Morgan Dworak Burger King and McDonald’s serve as long-time competition for one another. Burger King had a need to … More

Steinlager: Tweeting Sonar for Steinlager By: Corey Guy -Steinlager created an earned media campaign by having fans tweet during a … More

Samsung: Samsung Safety Truck By: Corey Guy -Samsung is using technology to make passing while driving safer. They created trucks … More