#askpharmaBy Alonzo Knight Why? – Although it’s not necessarily a business “Save The Children” had an issue with the way … More

Blog Post 2

#withoutshoes Alonzo Knight Why? Describe the business issue & consumer problem trying to solve n TOMS’ didn’t necessarily have a … More

Alec Maas- Blog Post pt 2

By Alec Maas UPS http://www.wsj.com/articles/ups-launches-new-ad-campaign-1425838722 Problem: Due to declining sales, UPS wanted to highlight the lengths they are willing to … More

By Alec Maas http://russreid.com/2013/02/american-red-cross-integrated-marketing-campaign/ Red Cross: Problem: Red Cross had not generated as many donations as usual by the time … More

By: Megan Voypick The non-profit LifeBeat wants to help create awareness of HIV by encouraging young people to get tested. … More