By Alec Maas Client 2: NPR Why: "While 34 million people tune into NPR stations every week, research has shown … More

By Alec Maas Client: Coca-Cola “Share a Coke Campaign” Problem: In their Australia market, Coca-Cola noticed their sales dipping in … More

By: Mardi Olson Why?: When you get on Facebook these days and scroll through your newsfeed you will always find … More

By: Mardi Olson Why?: There are so many common misperceptions when it comes to Down Syndrome. When people especially parents … More

earned media post #2.docx

blog post earned media.docx

By Kyle Danielson This Powerful Campaign Has Answers for Parents Googling ‘Down Syndrome’ The genetic disorder, explained by those who … More

By Kyle Danielson The Green Starbucks Cup, Designed to Bring People Together, Is Just Another Thing to Be Pissed About … More

By Conner Wolff Where: Earned Media Who: Concernedinvolvedcitizens: people 18 or older, living in Puerto Rico, who are concerned about … More

By Morgan Swartz What? Target released a commercial with multiple clips of college applicants’ reactions to being accepted to college. … More