Con Agra Foods Summer Back Pack Program Media Coverage

By: Abigayle Stepanek

https://www.youtube.com/watch?v=O0Tg7Tr7-Ok

• Why? To feed hungry children.

• Who? Children in poor home situations that struggle to get food.

• What? Encouraged news stations to take video of the event. While being recorded, they promoted their website and social media platforms, resulting in thousands of dollars of free advertising.

• Where? Earned media.

The news rarely promotes positive things, so when they do, it deserves extra attention. People who missed the event can do their part by donating, or looking into the organization and be a part of it in the future.

TAGS: (Earned media, non-profit, feeding children, hungry, backpack program)

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