By Morgan Swartz What? During the 2015 Super Bowl, Budweiser aired a commercial showing the difficult way they make their … More
Month: November 2016
Kayla Itsines BBG Fitness Program
• Why? Kayla Itsine promotes her fitness program to help people become a healthier version of themselves using her BBG … More
Con Agra Foods Summer Back Pack Program Media Coverage
By: Abigayle Stepanek https://www.youtube.com/watch?v=O0Tg7Tr7-Ok • Why? To feed hungry children. • Who? Children in poor home situations that struggle to … More
Nonprofit uses Snapchat to find bone marrow donors
Inspired By Iceland
By Brooke Lehman Iceland’s tourist board, Promote Iceland created the campaign, Inspired By Iceland (IBI) to gain more tourists. The … More
Digital Conversations Reinforce Super Bowl Advertising
By Conner Wolff Where: Earned Media What: The study showed that brands stimulating conversation prior to the Super Bowl benefitted … More
Blog Post: Earned Media
Blog Post: Earned Media Yoni Gill Article 1: http://www.forbes.com/sites/anthonykosner/2012/03/09/12-lessons-from-kony-2012-from-social-media-power-users/#4136c2372b73 Invisible Children Inc. put out a short film called Kony 2012 … More
L’Oreal Paris #WorthSaying
New York Stock Exchange Is Courting Millennials With Snapchat Filters and Vertical Video
By Ory Wickizer Why? The NYSE is working on its “greater mission, which is: ‘How can we demystify what we … More
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