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Inspiration & information, courtesy of ADPR 361

Author: hunger2

Got Zoo on Your Mind? Omaha’s Henry Doorly Zoo

Omaha’s Henry Doorly Zoo is a local and nonprofit organization. They don’t normally do a lot of advertising, likely due … More

local, nonprofit, Omaha

Clorox: Bleachable Moments

  The whole theme of this paid media campaign is to solve everyday messy problems that may occur. Clorox uses … More

attachment, humor, moments, relatable

Humans of New York

Photo courtesy of HumansofNewYork.com In 2010, photographer Brandon Stanton started profiling New York City’s residents through photos and brief interviews. … More

entertain, inform, inspire, nationwide, New York, no guidelines, online

Bolthouse Farms: Broccoli’s Image Makeover

Photo courtesy of NY Times The brand purpose of this nationwide campaign was to reposition how society thinks of broccoli. … More

banner ads, creatives, nationwide, obesity, ownedmedia, relationship, revamped brand, Social responsibility

The Mill Gourmet Coffee & Tea

Photo courtesy of Pinterest: Jenny Tiedt The Mill is a local coffee house located in the Haymarket in Lincoln, Nebraska. … More

buzz, Earned, experience, Incentive, lincoln, promotional

Diet Coke’s New “It’s Mine” Campaign

Photo courtesy of Adweek.com http://www.adweek.com/adfreak/diet-coke-prints-literally-millions-unique-labels-new-its-mine-campaign-169354 Diet Coke created unique and fun new packaging for their glass bottles for the launch … More

Entertainment, feedback, individual, unique, United States

Spotify and Beatles Twitter Campaign

Image of the emoji used during this campaign to promote the Beatles Photo courtesy: BeatlesOnSpotify Twitter page @spotifybeatles   http://adage.com/article/agency-news/questions-spotify-beatles-twitter-campaign/301945/ … More

Beatles, earned media, emoji, incentives, paid media, participation-led orchestration, promote, Spotify, strong social media presence, younger demographic

Recent Posts

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  • Animal Selfie January 30, 2017
  • FREE GUAC! January 30, 2017
  • NASA and Deadpool Owned media January 30, 2017
  • Life Beat Spreads Awareness, #500 January 30, 2017

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