“Driving on Ice”

For BMW, they want to provide the best car with the best performance. The one thing the brand struggles with, … More

“Temple Made”

Temple University in Philadelphia created a campaign called “Temple Made.” The University provides what they call the “Temple experience” to … More

Dawn Saves Wildlife

By: Kourtney Muller In 2011, Dawn dish washing soap created a campaign not only to get consumers to buy their … More

Show Yours – #mycalvins

  By: Kourtney Muller Calvin Klein’s brand purpose is all about providing a modern, comfortable, and proactive design. In 2013, … More

Doritos: “Ultrasound”

During the Super Bowl each year, Doritos is known for its’ humorous commercials. This year, Doritos held their final Crash … More