The Gay Sweater

Safe Presence Increases Awareness via Owned Media

by Casey Hodgin Safe Presence is a medical technology start-up company in Lincoln, Nebraska that designs fall prevention products to … More

Coca-Cola Regains Exposure Using Owned Media in Pakistan

by Casey Hodgin Coca-Cola is one of the largest brands in the world, but it goes beyond just being a … More

Kanye Being Kanye

by Jason Gieselman Kanye West announced over a year ago that he would be releasing his 7th studio album in … More

Ink Alley Screenprint + Design

Ink Alley Screenprint + Design by Jason Gieselman Ink Alley is a new business in downtown Lincoln that focuses on … More

Escape Room Earned Media Opportunity

Lincoln Escape Room is self-labeled as a “mental adventure game”. For about $25-30 a person, your group can experience an … More

Hershey’s Spreads Brand with Earned Media

Very few people dislike eating chocolate. Not only does it taste wonderful by itself, but it is a very transferable … More

Blog Post – GoPro Daily Giveaway

Jesse Osterbuhr GoPro: Video Submission Sweepstakes Link: https://gopro.com/daily-giveaway/ GoPro has a Daily Giveaway in which they ask consumers of their … More

Hp Bend the Rules

Alex Loseke Blog Post https://www.youtube.com/watch?v=oY4_oLj5uWc HP brought some of the most influential social media users together to create a campaign … More

Emily Spicka Blog Post

Emily Spicka Blog Post https://www.youtube.com/watch?v=el8Ydwh0QlQ Hootsuite created a video that went viral by capitalizing on the success of the TV … More