Smart Car were recently on the other end of a joke that went something like, “Saw a bird had taken … More
Category: Earned
A Novel Idea
A Novel Idea has been a staple to downtown Lincoln since 1991. It has been featured as a Jeopardy … More
RunKeeper
The phone app Runkeeper a fitness tracking app that uses GPS to track users as the run. The brand is … More
Volvo XC90
http://www.ispot.tv/ad/ALUO/2016-volvo-xc90-our-idea-of-luxury-song-by-avicii Volvo has created a campaign to show their new technology in their luxury vehicles. Self-driving cars are the proclaimed … More
Lefty’s Records
Local record store, Lefty’s Records has been providing records for years now in the Lincoln area. While vinyl is old … More
Honest Abe’s Downtown Lincoln
Honest Abe’s is a small burger restaurant that has just recently opened up a second location in downtown Lincoln where … More
Flint crisis and Aquafina with Children’s Meausum
This would be my idea for earned media. The flint water crisis has been in the news lately, but if … More
Revival of ‘Gilmore Girls’ on Netflix
Abigail Burt- Earned Media Netflix has recently reported that they are to be bringing back the last season of ‘Gilmore … More
Zipline Duathlon
Zipline is a Lincoln, Nebraska based brewery that has made waves by continually crafting high rated beers. They local brewery … More
Audi’s Commander
Amidst the typical oddity of Doritos and Mountain Dew commercials at Super Bowl this year was an incredible spot by … More