The whole theme of this paid media campaign is to solve everyday messy problems that may occur. Clorox uses … More
Category: Paid
Greenpeace
In 1971, a group of thoughtful and committed citizens came together to create Greenpeace. According to their mission statement, “Greenpeace … More
St. Jude Children’s Research Hospital
In 1962, entertainer Danny Thomas opened the doors to a place that would later become one of the … More
Xperia: The Xperia Aquatech Store-The World’s First Underwater Store
(Image source: http://www.arabianbusiness.com/revealed-how-sony-s-underwater-store-in-dubai-will-look-573041.html#.Vvydo4wrL-Y) Sony Mobile Middle East came up with a 3-day underwater store located in the Arabic sea to sell … More
Old Navy teams with Elizabeth Banks
Old Navy has been around since 1996 and is still trying to stay current with their styles. Recently they have … More
Healing Domestic Violence One Glance at a Time
By: Macy Kovarik Women’s Aid was able to use facial recognition technology to go beyond targeting consumers with a product. … More
Traditional Meets Innovative
By: Macy Kovarik The University of Bristol created an interesting spin on traditional out-of-home media. The university created the iconic Clifton … More
CDC: Tips from Former Smokers
The Centers for Disease Control and Prevention created a series of advertisements, both commercial television ads and print ads, in … More
Samsung Galaxy 7S Edge and Lil Wayne
Samsung recently came out with the new Galaxy 7S Edge smartphone. To promote its release, Samsung featured rapper Lil Wayne … More
Bernie Sanders Utilizes New Form of Political Ads
By: Bridget Anderson Link to article and commercial It’s election year. The year when Americans are so used to viewing … More
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