Morgan Kumm “It’s fun to stay at the YMCA!” Most of us know this classic song and the motions that … More
Category: Value
We Love Our Lamb
Morgan Kumm I have never actually eaten lamb. Apparently, Australians weren’t eating it either. The We Love Our Lamb campaign … More
Land Rover’s “Sensory Overdrive” Experience
By Alexandria Marx Land Rover put a spin on traditional print advertising in their Sensory Overdrive campaign. Adding a digital aspect … More
20th Century Fox: Deadpool
For the release of the movie Deadpool they decide to use paid media to get the word out. They … More
Lincoln Children’s Museum
By: Shanel Atwood Lincoln Children’s Museum is a private non-profit that does not receive city, state or federal tax dollars. … More
Calling Lincoln Calling
By Jason Gieselman Lincoln Calling is an annual event put on by Hear Nebraska that features over 100 local bands … More
Chipotle’s Never-Ending Campaign to Win Back Our Stomachs
By Jason Gieselman Chipotle’s sales have been down in 2016 due to food born illness outbreaks last year which lead … More
Brooke Ray- IKEA Outdoor “Billboard”
As we have learned this week, paid media is NOT dead. The companies that are taking advantage of paid media … More
Engineering Sustainability: UTEC’s Air Purifying Billboard
By Alexandria Marx UTEC The University of Engineering and Technology in Peru utilized a unique billboard to attract students to … More
this is my time: YORK UNIVERSITY
York University crafted a campaign called, “This is my time”. The campaign focused on reshaping the perception of York University … More