This example came to me when I was thinking about the brands whose owned media sites I visit the most. … More
Category: Service
Pokémon (yes, Pokémon)
Gotta Catch’em All By Morgan Kumm Pokémon celebrated its 20-year anniversary this week. This iconic company has been providing a … More
Marriott Welcomes Diverse Cultures
Today’s world is a different place in the eyes of our parents generation. Brands in the United States of America … More
FlavorPrint: cutomized recipies at your fingertips
Owned media strategies are the most successful when they provide a unique service that simultaneously creates a relationship with the … More
Nike iD
By Aaron McVay Nike as we all know is a huge company with numerous social media faces and websites but … More
HealthyPet App
Superior Veterinary Care, Jacobson Veterinary Clinic, and Companion Care Vet Clinic want to provide their clients with the absolute best care possible. They … More
Coke Studio 7
Coca-Cola’s brand purpose according to their website is to “refresh the world…”, “inspire moments of optimism and happiness…”, and “create … More
MasterCard
By Mikayla Cruickshank The brand MasterCard was having a hard time connecting or staying connected with their customer so they … More
Dawn Saves Wildlife
By: Kourtney Muller In 2011, Dawn dish washing soap created a campaign not only to get consumers to buy their … More
Kardashian & Jenner Apps
Keeping Up with the Kardashians had an on-going massive growth in their viewership throughout the years. With their fame, they … More
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